Guides for retail

For shops and retail chains: how to see sales and stock of every store in one place, move goods between locations, plan shifts and keep in touch with regular customers.

All guides on this topic Found: 4

Guide

Paying sellers by sales: bonus rules that everyone understands

To set sales commission for retail staff, combine a fixed base per shift or month with a bonus tied to the store's daily plan, paid in a few clear steps rather than one cliff. Define exactly what counts as a sale (after returns and discounts), how a shift shared by two sellers is split, and write the rules down so every seller can recalculate their own pay.

7 min read

Short answer

Discount code or automatic discount: which suits an online shop?

Use a discount code when the discount is meant for a specific group, such as newsletter subscribers, a partner's audience or returning customers, and you want to see which channel brought the order. Use an automatic discount when every visitor should get the lower price without doing anything, as in a seasonal sale or clearance. Many shops combine both.

3 min read

Guide

RFM analysis for a shop: find loyal customers and those drifting away

RFM analysis ranks a shop's identified customers by three measures: recency (days since the last purchase), frequency (number of purchases in a period) and monetary value (how much they spent). Each measure is scored, usually from 1 to 5, and the combinations form segments: loyal customers who buy often and recently, new ones, and valuable customers who have stopped coming. Each segment then gets its own action.

7 min read

Short answer

What is a planogram?

A planogram is a diagram that shows exactly where each product goes on a shelf or display: which shelf, in which position, how many facings and next to which other products. Retailers and suppliers use it so that every store in a chain presents the range the same way, the space goes to the products that earn it and staff can refill shelves without guessing.

3 min read

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