OrgLines vs KeyCRM

OrgLines or KeyCRM?

KeyCRM is a Ukrainian CRM built for online sales. It brings orders from marketplaces such as Rozetka and Prom, from Instagram, Facebook and messengers into one window, creates Nova Poshta waybills and keeps stock in sync across sales channels.

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When KeyCRM may suit you better

Your business is mainly an online store selling on Ukrainian marketplaces
You need ready-made integrations with Ukrainian delivery services and marketplaces out of the box
Your managers answer customers in Instagram, Telegram and Viber and want those chats next to the order
Order processing is the whole job and you do not plan to run warehouse, finance or HR in the same system

This comparison usually comes up in a Ukrainian company that started as an online store and has grown past it. Orders still matter, but now there is a warehouse with real locations, wholesale clients who need invoices, maybe a second legal entity, a few drivers and people to hire.

KeyCRM's centre is the order flow: many sales channels, one window, fast processing and ready connections to the services Ukrainian e-commerce runs on. OrgLines' centre is the whole company on one database. Order processing is one part of it, next to warehouses, invoices in your own layout, management finance, logistics and HR.

If most of your revenue comes through marketplaces, KeyCRM's ready connectors are the main reason to choose it. If the harder problems are stock, money and people behind the orders, OrgLines is the closer fit.

What OrgLines does differently

A real warehouse, not a stock column

Several warehouses with zones, aisles, shelves and bins, batches and serial numbers, reservations, shipments, purchase orders with goods receipt, stocktakes and a suggested reorder quantity.

Several companies in one workspace

Legal entities, branches and stores live side by side, with document series per entity and a read-only group view of stock and finance. Transfers between entities record which company owns the goods.

Invoices in your own layout

A document designer for invoices and other documents; upload an existing PDF and the AI rebuilds it as an editable template you can compare with the original.

Management finance tied to operations

Cash desks, bank and POS accounts, payments allocated to invoices, orders or freight, and an append-only ledger where corrections are new entries. Approved budgets are frozen; a change creates a new version.

A till for your shops

A POS till for retail stores, plus bulk intake of receipts exported from the retail system you already use.

A web store on your own catalogue

The website builder shows your products publicly, you connect your own domain, and paid online orders arrive in the ERP as sales orders from the same stock.

Freight forwarding built in

Freight orders with your own statuses and milestones, carriers and rates, trips with vehicles, trailers and drivers, trip documents, weight records and a record of who brought the client and who ran the order.

A Lead Center that does not let leads go cold

Leads from Meta lead forms, website forms and manual entry land in one inbox. Routing rules assign each new lead at once, and the responsible person is pinged when a lead waits longer than your threshold, with quiet hours you set.

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Where the two overlap

Both are CRMs for companies that sell goods, so the daily basics are familiar in either one.

Customers with their order history
Orders with statuses, reservations and shipments
Product catalogue and stock levels
Leads from social media advertising
Work in Ukrainian

How to move from KeyCRM to OrgLines

A move from KeyCRM does not have to stop sales for a day. Most of the work is deciding what really needs to move and letting both systems run side by side for a short time. We can help with the migration if you want.

Choose what moves. Usually that is active contacts, companies, open deals and products; closed history can stay in an export file as an archive.
Export from KeyCRM. Use its export function to save customers, products with stock and open orders to a file.
Import with the wizard. Upload the file, map its columns to OrgLines fields, check the validation and import. Duplicates found later — for example two contacts with the same phone — can be merged into one record.
Connect your channels. Add mailboxes over IMAP/SMTP, connect Meta lead forms and your website forms, and switch on Telegram notifications for new leads.
Invite the team. Each person gets a role; access is set per section, and every change to permissions is logged.
Run both in parallel for a while. New leads and orders go to OrgLines, open deals are finished where they started, and you switch KeyCRM off once the team trusts the new setup.

FAQ

Questions about OrgLines vs KeyCRM

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Is OrgLines only for online stores?

No. OrgLines also covers warehouses, finance, logistics, HR and projects, so it suits companies whose work goes beyond order processing — wholesalers, retail chains, companies with their own fleet.

Does OrgLines connect to Rozetka, Prom or Nova Poshta?

Ready-made connectors to Ukrainian marketplaces and delivery services are not part of the OrgLines integration list today. Online orders arrive from your OrgLines web store, and outbound webhooks can pass events to other systems. If marketplace connectors are essential, KeyCRM is the better choice.

Can we run a web store, shops and wholesale in one system?

Yes. The web store sells from your catalogue, shops use the POS till, wholesale clients get sales orders and invoices, and all of them draw on the same warehouses.

Can I move my data from KeyCRM?

Yes. Export contacts, companies, deals or products to a file and bring them in with the OrgLines import wizard: upload, map the columns, validate, import. We can help with the migration.

Is OrgLines available in Ukrainian?

Yes. The interface works in Ukrainian, English and German, and the AI assistant answers in the language you write in.

Can we try OrgLines for free?

Yes. The Free plan is for one user and includes the personal workspace, contacts, organizations, the Lead Center, mail, Telegram notifications and a monthly allowance of AI credits. Team features come with paid plans.

Works together with

All modules share the same data, so they complete each other.

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