Meta Lead Ads (Facebook & Instagram)

Leads from Facebook and Instagram — straight into your CRM

Connect your Meta account once and every new lead-form submission from Facebook and Instagram appears in the OrgLines Lead Center, ready for a call. Campaign spend, leads and cost per lead sit next to what happened to each lead afterwards.

Start free Ask a question

Who it is for

Businesses running lead ads on Facebook and Instagram
Sales teams that need to call a new lead within minutes
Agencies managing ads for several clients

Lead ads are popular because people can leave their details without leaving Facebook or Instagram. The weak point is what happens next: leads sit in Ads Manager until someone downloads a CSV, and by then the moment is gone. OrgLines removes that step. New submissions arrive in the Lead Center automatically and go to the responsible person straight away, with an alert in Telegram if you want one.

Because leads and ad data live in the same system, you can judge campaigns by results, not clicks. The campaign screen shows how much a campaign spent, how many leads it brought and at what price, and the Lead Center shows which of those leads were qualified and became orders.

How the connection works

01
Connect Meta

Sign in with your Meta account in OrgLines and choose the pages and ad accounts to connect. No developer is needed.
02
Check your lead forms

OrgLines lists the real lead forms of the connected account and shows a preview of how a person sees each form on Facebook.
03
Choose where leads go

Assign campaigns to a workspace and set a default workspace for campaigns without an explicit route.
04
Leads arrive and are assigned

New submissions appear in the Lead Center, are assigned by your routing rules and can be delivered to Telegram.
05
Follow cost per lead

Compare campaigns by spend, leads and price per lead, and see what became of those leads in the CRM.

What you can do

Leads arrive by themselves

New submissions come in through Meta's lead notifications, so the team sees them within moments, not the next morning. The list refreshes in the background.

Live list of lead forms

See the real forms of the selected Meta account and preview each one as a person sees it on Facebook.

Routing by campaign

Send leads from each campaign to the right workspace, with a default workspace as a fallback.

Instant assignment and alerts

Routing rules assign each lead on arrival; the responsible person is pinged when a lead waits longer than your threshold.

Campaigns and spend next to leads

Ad accounts, campaigns, creatives and insights are synced, so you see which campaign brought which lead.

Real cost per lead

Spend is combined with what happened to each lead, so you compare campaigns by qualified leads and sales, not by clicks.

All ad accounts in one view

See combined figures across all connected ad accounts, or pick one account for a breakdown by day, platform and campaign. Different currencies are shown as they are, not converted.

Anomaly alerts and scheduled reports

Automatic alerts flag unusual changes in a connected account, and reports can be sent to Telegram on a schedule.

Token and access warnings

OrgLines warns in advance when a Meta access token is about to expire and tells you which page is missing permissions, so data does not silently stop updating.

What you need on the Meta side

The connection uses your own Meta access. For lead forms to be read, your user needs admin rights on the Facebook page in Business Manager, and the access token needs the permission to manage ads for that page. If something is missing, OrgLines names the page and the missing permission instead of simply showing an empty list.

Page admin role for your user in Business Manager
The pages_manage_ads permission for each page with lead forms
A valid access token — OrgLines reminds you before it expires

For agencies with several clients

An agency can connect several ad accounts and route each campaign's leads to the workspace of the right client. The combined view shows all accounts together, while a single account gives the full breakdown by campaign. Clients see leads and their outcomes in their own workspace, and cost per lead is based on real results.

FAQ

Questions about Meta Lead Ads (Facebook & Instagram)

Didn't find an answer? Write to us and we will get back to you.

Ask a question

Do I need a developer to connect it?

No. You sign in with your Meta account in OrgLines and choose the pages and ad accounts to connect.

How quickly do new leads appear?

They come in through Meta's lead notifications, usually within moments of the submission, and the Lead Center refreshes in the background.

What happens to a lead after it arrives?

It lands in the Lead Center, where it is qualified and assigned, and later becomes a contact, deal or order in the same system.

Why do I see no lead forms?

Usually the page has no lead forms yet, your user is not a page admin, or the token lacks the pages_manage_ads permission for that page. OrgLines shows which of these applies; fix the access and refresh.

What happens when my Meta token expires?

OrgLines warns you a few days in advance. If the token expires, ad data stops updating until someone renews the access.

Can I connect several ad accounts?

Yes. You can view them together or one by one, and route each campaign's leads to a different workspace.

Can I get new leads in Telegram?

Yes. Set the Telegram recipients in the Lead Center and the server delivers each new lead to them.

Guides on this topic

How to send Facebook and Instagram leads to your CRM automatically

Why downloading leads from Ads Manager loses clients, what an automatic connection gives you and how to set it up in OrgLines in a few minutes.

How to calculate the real cost per lead — not per click

The difference between cost per lead in the ad account and cost per qualified lead, why agencies should report the second one and how OrgLines combines spend with lead outcomes.

Works together with

All modules share the same data, so they complete each other.

Bring your business into one place

Create a free workspace in a minute and invite the AI assistant to your team.

Start free