Glossary

Terms from our website explained in plain words. On other pages, hover over or tap an underlined word to see the same explanation.

Access token: A secret key that lets one service act in another on your behalf, for example OrgLines reading leads from Meta. Tokens can expire and be revoked.
Acquiring: Accepting card payments through a bank terminal or online payment service.
Add-on: An extra capability you can add to any plan, such as the Business Central integration.
AI agent: An AI program that does not just answer questions but performs tasks in other systems on your behalf.
AI credits: Units that measure how much work the AI assistant does. Every plan includes a monthly allowance.
API: Application programming interface — a way for other programs to exchange data with OrgLines automatically.
B2B: Business to business — selling to companies rather than to private consumers.
Batch (lot): A group of the same goods received or produced together, tracked with its own date, price or expiry.
Break-even point: The revenue at which income covers all costs — fixed and variable — so the business neither earns nor loses money.
Business Central: Microsoft Dynamics 365 Business Central — Microsoft's accounting and ERP system for small and mid-sized companies.
Carrier: The company or driver that physically transports the cargo.
Cash flow: How money actually comes in and goes out over time — as opposed to profit on paper.
Consignment note (TTN): The transport consignment note that travels with a cargo. In Ukraine it is called TTN; its number and scan confirm what was loaded and delivered.
Consolidation: Combining the figures of several companies of one group into a single overview.
Cost per lead: How much advertising money you spend to get one lead: ad spend divided by the number of leads.
CRM: Customer relationship management — a system that stores clients, contacts, deals and the history of every conversation in one place.
DATEV: The accounting software and data format most tax advisers in Germany work with.
Demurrage: A charge for keeping a truck waiting beyond the agreed time at loading or unloading.
Digest: A short regular summary of what is important — new leads, deadlines, payments — sent at a set time.
DNS records: Settings at your domain registrar that tell the internet which server a domain points to.
DOT code: A code on the tire sidewall; its last four digits show the week and year of production.
E-invoicing: Invoices in a structured machine-readable format that accounting systems can process automatically; mandatory for many businesses in the EU.
ERP: Enterprise resource planning — software for the operational side of a business: products, stock, orders, invoices and money.
Follow-up: A reminder message or call to a client after the first contact, so the conversation does not go cold.
FOP (sole proprietor): A sole proprietor in Ukraine — an individual registered to do business under simplified tax rules.
Franchise network: Stores run by independent owners under one brand and rules.
Freight forwarder: A company that organises transport for clients, usually by hiring carriers rather than using only its own trucks.
IMAP / SMTP: Standard protocols for receiving (IMAP) and sending (SMTP) email. Almost every mailbox supports them, so OrgLines can connect to yours without moving it.
Inbound marketing: Attracting clients with useful content and search visibility instead of cold outreach.
Kanban: A board with columns such as "to do", "in progress" and "done", where tasks are cards you move from column to column.
Knowledge base: A collection of your documents and instructions that the AI assistant searches to answer with your own data.
Lead: A potential client who has shown interest — for example, left a request in an ad form or on your website — but has not bought yet.
Lead Center: The OrgLines inbox for new requests from ads, forms and manual entry, before they become clients.
Lead form: A short form inside a Facebook or Instagram ad: people leave their contact details without leaving the social network.
Ledger: A chronological record of every money movement. In OrgLines entries are never overwritten; corrections are added as new entries.
Legal entity: A company registered as a separate business with its own tax number, bank accounts and books.
Load index: A number on the tire sidewall that shows the maximum weight the tire can carry.
Margin: What is left of the revenue after direct costs — for a freight order, the price for the client minus the carrier cost.
MCP: Model Context Protocol — an open standard that lets AI assistants such as Claude safely use other programs, for example read and update your CRM.
Media buyer: A specialist who buys and manages paid advertising, for example on Facebook and Instagram.
Milestone: A key event in an order or goal — for example "contract signed" or "cargo loaded".
On-premise: A version of software you install and run on your own servers instead of using it in the cloud.
Open source: Software whose source code is public and can be used and modified freely under its licence.
Performance marketing: Advertising paid for and judged by measurable results — leads, sales, cost per lead.
Pipeline: The stages a deal or candidate goes through — for example new, qualified, won — shown as columns.
POS: Point of sale — the till or checkout where a shop sells to customers and prints receipts.
PRRO (software cash register): A software cash register used in Ukraine to issue fiscal receipts that are reported to the tax service.
Qualification: Checking whether a lead is a real potential client worth working with.
Reservation: Stock set aside for a specific order, so it cannot be sold to someone else.
Reverse charge: An EU VAT rule for some cross-border B2B sales: the buyer, not the seller, accounts for the VAT, and the invoice says so.
RFM segments: Grouping customers by Recency (how recently they bought), Frequency (how often) and Monetary value (how much), to see who is loyal and who is drifting away.
Serial number: A unique number that identifies one specific item, so it can be tracked individually.
SLA: Service level agreement — the promised time or quality of a response, for example "every lead is called within 15 minutes".
Snooze: Temporarily hide an email and have it return to the inbox on the date you choose.
SSL certificate: What makes a website open over https with the padlock icon, so data between visitor and site is encrypted.
Stocktake: Counting what is physically in the warehouse and correcting the system to match.
Tread depth: How deep the grooves on a tire are, in millimetres. It shows how worn a tire is and how much it is worth on resale.
UTM tags: Labels added to a link (source, campaign, ad) so you can see which ad a visitor or lead came from.
VAT: Value-added tax — a tax added to the price of goods and services and paid to the state by the seller.
Webhook: An automatic notification one system sends to another when something happens — for example "a new lead arrived".

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